Flybe partners with Amadeus for digital transformation

Flybe, Europe’s largest regional airline, is poised to significantly enhance the digital experience it offers to customers having signed with Amadeus to implement a wide range of advanced technology through its Altéa Suite.

Flybe Europe’s largest regional airline

Including personalised offers, tailored pricing and mobile disruption management

The move to overhaul its digital offering supports Flybe’s continuing business improvement strategy which includes providing a highly personalised, industry leading and interactive digital offering before, during and after travel. Amadeus’ mobile solutions will also offer the airline’s passengers re-accommodation options during times of disruption, directly within Flybe’s mobile app.

Christine Ourmières-Widener, Chief Executive Officer at Flybe commented: “We look forward to working with Amadeus to implement what will be a ground breaking digital transformation for Flybe. It will bring a whole host of new sales’ possibilities and operational improvements that will drive up revenue, but ultimately it will be our passengers who benefit from having access to world leading digital experiences across many different touch points in their journeys. This project is a major step in the delivery of our sustainable business plan for the airline.”

Adoption of Amadeus’ full Altéa Suite underpins Flybe’s business Improvement strategy

A key part of Flybe’s business strategy is focused on delivering an industry leading on line customer experience. The adoption of the full Amadeus Altéa Passenger Service System (PSS), providing closely integrated passenger data and the ability to deliver a more consistent service across all customer touchpoints, will enable this objective to be met. The technology will also help Flybe drive up revenue though the innovative and multiple sales channels offered by the Altéa Suite.

Julia Sattel, Senior Vice President, Airlines, Amadeus added: “Travellers today expect airlines to deliver highly personalised offers consistently through multiple channels and at the right moment. For an airline like Flybe, that generates circa 80% of its revenues online, this is a significant vote of confidence in Amadeus’ advanced digital, merchandising and customer experience management technology. We see this as a best practice example of how Amadeus can support an airline to achieve its digital transformation goals, and we very much look forward to working with Flybe to help the airline implement its business strategy.”

In addition to the Altéa Suite, Flybe has signed for Amadeus e-Retail, Amadeus Anytime

Merchandising, and Amadeus Customer Experience Management. The technology will be implemented by the end of 2018.

About Flybe

Flybe is Europe’s largest regional airline and flies more UK domestic flights than any other airline – 53% of all UK flights within mainland Britain. Flybe currently operates 208 routes serving 13 countries from 78 departure points in the UK and Europe* and is the largest scheduled airline by air traffic movements at Aberdeen, Belfast City, Birmingham, Cardiff, Doncaster Sheffield, Exeter, Isle of Man, Jersey, Newquay and Southampton airports**. Flybe operates a fleet of 82 aircraft – 57 Bombardier Q400, 9 Embraer E195, 11 E175 & 5 ATR 72s and was rated the best UK airline for punctuality and sixth in the world in the global airlines punctuality league table by OAG in Jan 2017.

*Flown under the Flybe brand including all routes on sale Oct 2017 – Jun 2018

**Source: UK CAA July 2017

About Amadeus

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 15,000 people worldwide and does business in more than 190 countries. The company has central sites in Spain (corporate headquarters), France (development) and Germany (operations), and offices in 70 countries around the world.

This year marks 30 years since Amadeus was founded. Throughout 2017, the company will be celebrating 30 years of collaboration with customers, 30 years of technological innovation and 30 years of helping power better journeys for travellers all over the world.

 The group operates a transaction-based business model.

Amadeus is listed on the Spanish Stock Exchange under the symbol « AMS.MC » and is a component of the IBEX 35 index.

To find out more about Amadeus please visit, and for more on the travel industry.

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