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Moco Museum has launched 'Moco Play', a new augmented reality app. The free app overlays a selection of the museum's modern artworks with interactive digital content and is available for iOS and Android.
Visitors can point their mobile phones or tablets at the artworks of the likes of Icy & Sot, Andy Warhol, Yayoi Kusama and Keith Haring and watch them come to life on their screens. The app launches after a period of growth for the Amsterdam-based museum, having recently welcomed its millionth visitor.
"We're constantly evolving to offer visitors an innovative, unique experience. Moco Play adds a new dimension to the museum experience and invites visitors to become part of the art," founders Lionel and Kim Logchies explain.
Moco Play doesn't just work on the artworks in the museum, it's also fully functional on digital imagery, post cards and some of the museum merchandise.