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Flybe, Europe’s largest regional airline, is starting the New Year with a brand refresh to better reflect the extent of its local presence. In what is an impressive statistic by operating more UK domestic flights than any other airline, Flybe is literally ‘Close to You’, not only in the UK but across its mainland European network.
Brand refresh launched to better reflect Flybe’s local presence across its UK and European markets
The airline has introduced the strengthened brand which includes the ‘Close to You’ strapline to its marketing messaging to better highlight its leading position and intent to continue providing unparalleled air travel to and from the regions. Flybe has long been recognised by customers for its friendly personalised on board service. In multiple ways the airline is closer to its customers and this uniqueness will be part of its future brand messaging.
Roy Kinnear, Flybe’s Chief Commercial Officer explains: “Flybe specialises in bringing people together and, in this day and age, it is more important than ever for companies to establish a real personal connection with their customers. This is why we feel ‘Close to You’ is the perfect message to marry our commitment to quality customer service with our extensive route network. It not only connects our business and leisure travellers intra-regionally but also to our many international codeshare partners at key metropolitan airport hubs for seamless onward long haul travel.
“Establishing a warm friendly presence in the often faceless hustle and bustle of the aviation world is something that all of us at Flybe are working towards making reality.”
‘Close to You” marketing campaign rolled out from 04 January 2018