Web Journal Toulousain éclectique et foisonnant où la qualité domine l’actualité.
HEX, award-winning fashion accessory brand, today announced the release of its new capsule in collaboration with San Francisco-based artist, Aaron De La Cruz.
The capsule is comprised of a duffel and backpack incorporating De La Cruz’s artwork in a reflective print; and a duffel and backpack utilizing a quilted interpretation of Aaron’s art. In addition there is a debossed, reflective phone case that fits iPhones 6, 7, and 8.
“We are big fans of Aaron and his art,” says Dan Maravilla, Co-Founder. “He’s a great guy and we felt like his aesthetic fit perfectly with ours. In the end, we made something really special together.”
“It's pretty easy as to why I felt that working with HEX was the way to go,” says De La Cruz. “ I had been a fan of the brand, and I appreciated how they held no reservations on what I wanted to do in terms of having the collection align with my current body of artwork. I wanted to explore texture, surface and sculpture, allowing the audience to gain tangible access to what I do. I feel like we accomplished taking my art in 2 different and meaningful directions allowing for the interactive user experience I was after.”
The collection is available now at hexbrand.com.
The Making of HEX X Aaron De La Cruz