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These days men are taking more and more pride in their appearance – as the city’s latest crop of specialist male grooming emporiums confirms.
Strictly Herrmann in the second district only stocks menswear. This cool concept store on Taborstrasse carries selected labels, alongside cool accessories including eyewear and bags, as well as books, fragrances, skincare products, gin and the latest must-have gadgets.
At La Moustache on Kirchengasse, elegant sporty fashion from Italy and France holds sway. Stylish shirts, trousers, jackets, shoes, ties and even tuxedos line the racks and shelves. ‘Classic, but never boring’ is the philosophy here.
Franz und Gloria, a barbershop in the seventh district, also includes a unisex hairdressing salon. Men and women’s stylists use sustainable care products from Vienna-based company Less is More, whose creations only contain certified organic herbal ingredients. Male patrons can look forward to an expert shave or professional beard styling service – there are no appointments here, but espresso and whiskey are de rigueur.
Franz und Gloria, hairdressing salon and barber’s, Schottenfeldgasse 77, 1070 Vienna, www.franzundgloria.at
Brothers’ Barbershop on Neubaugasse, also in the seventh district, is just for men. The cosy vintage interiors provide a fitting setting for the fine art of male grooming – with everything from a simple trim and shave, to face massages on offer. The salon has also turned into something of a hang out where people come for a chat about the issues of the day over coffee and whiskey, as well as to ensure they look their best.