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Amsterdam’s Moco Museum brings art to life with augmented reality app

Moco Museum has launched 'Moco Play', a new augmented reality app. The free app overlays a selection of the museum's modern artworks with interactive digital content and is available for iOS and Android.

Use the Moco Play app and watch this artwork come to life at the push of a button ©Dream by Icy & Sot
Use the Moco Play app and watch this artwork come to life at the push of a button ©Dream by Icy & Sot

Amsterdam’s Moco Museum brings art to life with augmented reality app

Free app available for iOS and Android

Visitors can point their mobile phones or tablets at the artworks of the likes of Icy & Sot, Andy Warhol, Yayoi Kusama and Keith Haring and watch them come to life on their screens. The app launches after a period of growth for the Amsterdam-based museum, having recently welcomed its millionth visitor.

"We're constantly evolving to offer visitors an innovative, unique experience. Moco Play adds a new dimension to the museum experience and invites visitors to become part of the art," founders Lionel and Kim Logchies explain.

Moco Play doesn't just work on the artworks in the museum, it's also fully functional on digital imagery, post cards and some of the museum merchandise.

Available on Google Play and iTunes

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virjaja 12/11/2018 11:50

j'aime bien l'idée!!! bonne journée. cathy

Bernie 12/11/2018 18:04

Moi aussi, merci Cathy